The ELEAT story — why we built a high-protein breakfast brandUpdated 12 days ago

ELEAT was built for one simple reason: there wasn't a breakfast on the shelves that we actually wanted to eat.

Most "high-protein" breakfasts are loaded with sugar, fillers and dairy-based protein that leave you bloated. Most "natural" breakfasts barely have any protein. We wanted something that hit both — high protein, low sugar, made from real food — that we could eat every day without thinking about it.

So we made it.

What ELEAT stands for:

• 20g of plant-based protein per portion in our Overnight Oats (pea + pumpkin seed), and 15g in our Cereal and Granola (soy protein)
• Sweetness from dates, cocoa, and freeze-dried fruit — never refined sugar
• Gluten-free, vegan, and made with ingredients you can pronounce
• A breakfast that actually tastes like a treat, not a chore

We're a UK-based team, and we ship to thousands of customers across the country every week. The reviews tell the story better than we can — but if you've got questions, we read every single email at [email protected].

Welcome to ELEAT. Glad to have you.